DiLorenzo Tiles

Customer experience is pivotal to the design of this flagship tile showroom in Waterloo for leading tile supplier, Di Lorenzo.

Project DiLorenzo Tiles
Year 2017
Type Retail
Size 550sqm

Rendered Services
Concept Design
Design Development and Documentation
Material and Finishes Selection
Furniture Selection and Lighting Specification
Project Management

We first started on the journey with our clients with in-depth research to understand their brand. We worked closely with the clients to catalogue every single tile range they sold, taking into account current and future quantities to ensure the design of their new showroom allowed all tiles equal weighting in displays, from mosaics to large format slabs.

Depending on the tile to be displayed, a different approach was taken. Large format tiles are displayed on sliding panels that can be appreciated from a distance, whereas mosaics are displayed in units that encourage the user to take the mosaics off the displays and interact with them to appreciate their tactility.